Keepin’ The “Social” Conversation Real

The tools of social media (blogs, Twitter, Facebook, etc.) were created for people to keep in touch with friends and family .. not to promote the latest computer or coffee products. Can marketers have authentic conversations with their customers? I say yes! CK Kerley - Epiphany and Valeria Maltoni -Conversation Agent join Toby to talk about how to over come the hurdles to keepin’ it “real.”