Episide 29 - Michael R. Hoffman

Michael R. Hoffman is a pioneer in monetizing customers and customer experience. He has spent more than 20 years helping companies understand and value customers and leverage customer knowledge in every customer interaction. An expert in strategy, customer information systems and marketing, Hoffman plays the role of customer advocate within companies helping companies factor customer's preferences into every business decision and measurement system. Mr. Hoffman speaks the language of sales, operations, finance, service and technology all with a customer dialect. His "customers are everyone's business" approach invigorates employees across a company spurring innovation, enthusiasm and a contagious passion to build, sell and deliver customer worthy solutions.