Episide 26 - Tedde Van Gelderen

What Does it Mean to Design for the Customer? Tedde infuses Akendi, its services and methodology with his strong belief that customer and user experience creation must go beyond a singular product interface, service or content. It should become deeply rooted in an organization’s research and design processes, culture, and ultimately be reflected in their products and services. A graduate of Radboud University, the Netherlands in Cognitive Ergonomics, Tedde has more than 19 years in experience research, testing and experience design in both public and private sectors. Prior to co-founding Akendi, Tedde was a founding partner of Ardelius in 2007 and a founding partner of Maskery & Associates in 2001. He has worked for companies including Nortel Networks, KPMG Management Consulting and Philips Design.