Episode 25 - Lior Arussy

Lior Arussy is an author, visionary, consultant and creative catalyst. He is the founder of Strativity Group and pioneer of Customer Experience Management (CEM). He uses solid business strategies based on customer focus to help Global 2000 organizations and emerging businesses around the world create lasting profitable relationships with customers and employees. He received CRM magazine's "2003 Influential Leaders" award for his thought leadership and contribution to the industry. Arussy completed his undergraduate degree at Case Western Reserve University and received his MBA from Weatherhead School of Management, Cleveland, Ohio. His accomplishments have been recognized by leading analysts and press such as ABC, The Wall Street Journal, Financial Times, The Times, Times of India, Gartner Group, IDC, Inc. Frost and Sullivan,CRM Magazine, Business 2.0, Line 56.com, Wired, Network World and Secure Computing Magazine. Arussy challenges his audiences to radically alter the way they approach customers and their definition of the customer's role in the organization. Arussy presents both the methodology and principles of CEM and enlightens his audiences on how to use this to achieve an immediate return on investment and increase customer loyalty.