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Interview with Andrew Knight of Case-Mate

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Blake Landau

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Andrew Knight does much more than write the Case-Mate blog. Case-Mate which is a leading manufacturer of cases, holsters, skins, covers and accessories for Apple iPhone, BlackBerry, iPod, MacBook, cares about its customers and is navigating the social web to let them know. Online surveys, email, blogs, Twitter, Facebook, YouTube all represent new ways for customers to express what they think and how they feel about your brand. In this increasingly digital age, new media is becoming mainstream, creating new challenges and opportunities for brands to communicate with their customers. Knight discusses how he is leveraging new media to listen and interact with customers and how he considers the customer experience a competitive advantage on the same level as the Case-Mate products.

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