Winning True Customer Loyalty and Trust in a Recession: A Conversation with Expert Shaun Smith

Would you believe it if someone told you that in over 50% of cases, lack of trust was the primary reason a customer decides not to buy? According to customer experience expert Shaun Smith the elephant on the table in the failed sales department is absence of trust. Shaun Smith is an internationally acclaimed consultant and thought leader. His latest book is "See, Feel, Think, Do – the power of instinct in business" which investigates the role of instinct and innovation in customer experience. Customer Management IQ's Blake Landau speaks with Smith on how companies can improve customer loyalty during the current economic climate. For more information please visit us at www.customermanagementiq.com.