Dan Kennedy Recommends Eric Hoffer's "The True Believer" Part 2

Dan Kennedy, direct marketing genius, recommended Eric Hoffer's "The True Believer: Thoughts on the Nature of Mass Movements". Finally cracked it open today. The authors opinions hit to the heart of what great marketers strive for. A willingness to stare at patterns of human behavior without flinching. When you can master this, you control "conversions". I'll go point by point with you, throughout Eric's work, to share how his insights of how conversions made in religion and politics can benefit your marketing campaigns. Part 2: We cover 3 factors Eric Hoffer mentions in order to get a person to throw away logic, self-sacrifice, and ultimately give you everything in their wallet.