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[ENCORE] Reaching The Multicultural Consumer | Glenn Llopis & Tony Alessandra

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To succeed in today’s ever-changing business climate, it’s imperative that C-Suite leaders become keenly aware of their customers and the changing face of the consumer. As the United States grows more diverse, we must be equipped with the tools and skills to be constantly changing and evolving to keep up with the modern consumer.

Our first guest, Glenn Llopis, is a noted entrepreneur, author and speaker, as well as the founder and CEO of the Center for Hispanic Leadership. Glenn stresses the importance of having an “immigrant perspective” on leadership and becoming keenly aware of the disconnect between the changing cultural demographics in the U.S. to better understand how they are reached and represented by brands. Leaders, he says, must be willing to adapt and develop new strategies for the evolving marketplace and rise of multicultural groups not only in the consumer role, but in the workforce as well.

Our second guest, Tony Alessandra, is a prolific author, entrepreneur and speaker who specializes in sales, communication skills and behavioral styles. Tony is a strong advocate for constant education and self-improvement beyond the classroom walls. Education is essential for C-Suite leaders to maintain relevancy, understand their customers and truly be at the top of their game. Tony emphasizes the Platinum Rule: Treat others the way they want to be treated. This is key to truly connecting with both employees and customers and creating lasting relationships at all levels.

With so many fantastic opportunities for continued education, C-Suite leaders can now reach customers and grow their businesses in powerful new ways. A willingness to adapt and evolve is essential. New tools for learning, coupled with a deep understanding of the changing consumer, will guide the C-Suite, and their companies, along the path to success.

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