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Storytelling in the Digital Age | Brad Lea & Julie Roehm

  • Broadcast in Business
CSuite Radio

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To remain at the top of their game and boost their companies’ relevancy and sustainability, constant learning has become a necessity for those in executive roles. The C-Suite Network will soon launch a unique, interactive online learning experience exclusive to C-Level leaders. To power this program, the C-Suite Network sought out a company that is top in educational innovation.

Our first guest, Brad Lea, is the founder and CEO of Lightspeed VT, an interactive online educational system. Brad’s company offers business executives the opportunity to learn from top thought leaders and subject matter experts while utilizing the latest interactive, choose-your-own adventure-style technology. Brad founded his company after spending years traveling the country training others. He took his knowledge and sales expertise to the digital space, embracing other business experts and offering them a platform to share their skills and wisdom with others.

Alongside this technological interactivity, the C-Suite is quickly learning the value of storytelling in engaging their teams and customers. Our second guest, Julie Roehm, Chief Storyteller and SVP of Marketing at SAP, has firsthand experience understanding the value of a great story in business. Telling stories gives the customer a voice, and it allows C-Suite leaders to understand their unique challenges and problems. Stories illustrate the factors that make organizations and their customers stand out, and it can help leaders provide standout services that benefit the greater good.

Successful companies always have an intriguing and inspiring story to tell. From Apple to TOMS Shoes, leaders across the world are well-versed in these tales of turning visionary ideas into powerful businesses that have transformed society. It is now the duty of C-Suite leaders to create their own stories and share them with others in our own unique voices.