The elements of communication are visual, verbal, and vocal. The adage “it’s not what you said, but how you said it” holds true to phone conversations as well as face to face conversations. Shirley Gutkowski, BSDH talks with Daniel A. Bobrow President of AIM Dental Marketing, a health care marketing consultancy based in Chicago, IL on call handling techniques to grow your business.
Mr. Bobrow lectures nationwide, has been published in Dental Economics, Dental Products Report, Dentistry Today, AGD Impact, and Dental Compare. He holds a Bachelor of Science degree in Economics and an MBA in finance and marketing from The University of Chicago. Mr. Bobrow is a member of many professional organizations including the American Academy of Private Physicians, the Academy of General Dentistry, American Academy of Dental Practice Administration, the Academy of Dental Management Consultants (ADMC). He is also the Founding Treasurer and Member of the Executive Committee of the American Academy for Oral Systemic Health (AAOSH).
He is author of The State of The Art In Dentistry Marketing, co-author of Powerful Practice Volume II, the Marketing Insider and What’s Working In Marketing Today columnist for Dental Products Report Magazine, and creator of The Art of First Impressions (www.TheArtOfFirstImpressions.com) telephone skills coaching curriculum.
The “Monday Business” shows on Cross Link Radio are produced by Gaylene Baker RDH, MBA.
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