What’s the Big Deal About Conversational Marketing? w/ Shelley Lee

What’s the Big Deal About Conversational Marketing? Description We engage in conversations every day and they’re a critical part of marketing, communications, and relationship management. How can you develop more “authenticity” in your branding and communication? What is your “voice?” How can honest, authentic conversations with clients and prospects enhance your marketing? How can you take connections, communications, and conversations to a deeper level to enhance trust, credibility, and authenticity? With all the “noise” out there, it isn’t easy. And Yogi Berra may have said it best: “It was impossible to get a conversation going. Everybody was talking too much.” Join us for a conversation about conversational marketing. Shelley is the founder of Ashworth-Lee . Shelley is an award-winning writer and business journalist. Shelley was a writer and contributing editor for Business Atlanta for many years and has written for The Wall Street Journal, Money, Business to Business, Georgia Trend, Pension World, Atlanta magazine, and Arthritis Today, and is a regular writer and contributing editor for the Journal of Financial Planning. She also has been the editor of two magazines — Financial Strategies, a magazine for financial service professionals, and Performance: The Business of Management. In addition, she is co-author of the book You Are the Product: Powerful Self-Marketing for Practicing Professionals and was a communications coach for individual financial advisors.