Content Marketing has become one of the most common marketing buzz words over the past 12 months. But how do you take it beyond the hype and actually start to implement this successfully in your organization? This episode of Content Marketing 360 Radio Show host Pamela Muldoon interviews Jonathan Kranz, Principal of Kranz Communications who has merged his talents of copywriting, marketing and content creation into one company. Jonathan has also been a guest essayist on National Public Radio’s All Things Considered as well as the author of Writing Copy For Dummies. In this interview, Jonathan walks you through his 5-Step process for getting started with Content Marketing; from understanding the difference between content and content strategy to setting the right goals for your marketing and mapping out the plan to achieve them. Listen to this episode to get the kick-start you need to launch a stellar content marketing process for your company! Content Marketing 360 Radio Show is only on Next Stage Online Radio, part of Next Stage Media Group.
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