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Isn't Everybody Growing Business by Content Marketing?
Aplologiesw to anyone who tuned in yesterday. We had some technical difficulties, and then were interrupted by an event at the office, so we cancelled for the day. But we're back!
Why Isn’t Everyone Growing Business by Content Marketing?
I have to admit that when I first decided to get into this business, I thought I was going to find that virtually everybody had already adopted the methodology of growing businessby content marketing. But I was wrong.
There are just an amazing number of people with narrow target audiences who are doing the wrong things. Some get well ranked purely by accident and without any deliberate control. They could do so much better with such a small amount of directed effort!
Tune in and discver how to deliberately target an audience on the internet. Wouldnlt you like have gueranteed customers calling on you, instead of you cold calling on customers who might have no interest in you whatsoever? I know that I hate cold call selling. Do you?
Okay, you’re blogging, you finally decided that it had to happen, or maybe you started doing it last year and you’re getting some steam going. I bet you’re doing more content than you were back then, and if you just started, I am sure that it looks like a big challenge to keep it going (as much as you think you should).
To stand out from the crowd, we need to be more interesting, interactive and data-driven with our content. We need to give users a unique experience. One solution that is becoming more prevalent is interactive content marketing. Know what that is? No? Well, we’re going to tell you today!
Plus, do you know what the most expensive keywords are on Google in PPC? We have the list – ALL THIS TODAY ON THE EDGE!
Brian Solis recently wrote about the 10 Commandments of Content Marketing and it was so compelling that we decided to discuss it on today's show. Marketers often confuse content marketing with engagement. Just because you get someone’s attention doesn’t mean your audience actually cares.
You spend all of this time following the work of others, listening to experts who preach soundbites and executing against programmatic calendar only to miss the very thing that connects with people…relevance.
Marketing relevant content is what matters – and we have the 10 Commandments of Content Marketing – you must give it a listen.
What is the secret to social media content success? Learn more on today's episode!
Are you engaged with your targets on social media? Your competitors are. But, are they doing it well? Piecing together a social media strategy of tips from websites and peers are not going to cut it. Those that jump into it without a plan…are planning to fail.
This is where The Social Marketing Academy comes in.
The Social Marketing Academy, presented by The Go! Agency, is your ongoing classroom for all of the social media topics that you want to learn more about. Claim your social media real estate the right way, and you’ll see increased traffic to your site, access to more qualified leads, and an enhanced reputation.
Join our community on Meetup.com here!
Listen to the show on iTunes here!
Join our FREE Email Newsletter here!
Is your content not getting the results that you want?
Listen in today as Christopher Tompkins shares some of his insider content tips to help your content generate interest, engagement and, most of all, CLICKS!
The Social Marketing Academy, presented by The Go! Agency, is your ongoing classroom for all of the social media topics that you want to learn more about. Host Christopher Tompkins, CEO of The Go! Agency, will be covering a wide array of topics from how to get your business step up using social media to more advanced tactics and techniques. Tune in live or on-demand to take full advantage of all of the social media marketing information provided in each show. Visit The Go! Agency online for more details: http://www.thegoagencyusa.com
Take Action Get Profits Radio Hosted by Michele Scism with her guest Matthew Pollard & Nina Tomaro:
Matthew Pollard is the Rapid Growth Guy! As a serialentrepreneur, published author, international speaker,coach and consultant, Matthew Pollard is revolutionizing the world ofbusiness. Matthew hasbeen characterized as a true differentiation, niche marketing, and salessystemization powerhouse. He now offers online sales, niche marketing and business seminars through MatthewPollard.guru and real world business coach training through his top ranked podcast, Better Business Coach
Nina Tomaro, a Communication & Content Strategist, Guru of Creating Share-Worthy Content, A Professional Listener, Contributor for the Huffington Post, and Engaging Speaker. Content / communication strategist. Content is in what we say, and how we say it. Great content has the power to teach, inspire, and benefit this beautiful planet in so many ways. I do what I do, because I believe that creating and sharing great content will lead to better companies, smarter and happier people, and more inspiring leaders that will have a ripple effect on the planet. Some of my favorite examples of incredible world changing content include:
-Martin Luther King Jr’s “I have a dream” speech
-Google and it’s seemingly infinite knowledge at our fingertips
-TED Talks: Go here and choose what you want to be inspired about: www.ted.com/talks
-Any piece of art. Art is content that manifests feelings and thoughts into other forms.
Join us as Helen Whelan, Editor-in-Chief at Apigee discusses how Apigee used a thought leadership content approach to help propel the company’s explosive growth to an eventual IPO this year. Helen will share what her role does and how having an Editor-in-Chief role has helped Apigee create competitive advantage.
What resides at the very core of content marketing? Why has content marketing become a staple for today's most highly visited, most engaging, and most collaborative web sites like Entrepreneur, Forbes, and LinkedIn? Understanding how an effective content marketing strategy works and how you can adopt such a process on behalf of your digital marketing efforts is our focus on this edition of, “The Strategist Radio LIVE."
The now famous words “content is king” was spoken by Bill Gates back in 1996, but content continues to reign as the supreme king of the World Wide Web almost two decades later. Understanding this and making it work to the benefit of our client is what we, at Video Broadcast Services do best.
Online marketing becomes successful and effective only if you are able to establish a meaningful and trustworthy relationship with potential clients. There are no salespeople on the Internet to make a pitch for your product or service. That role is performed by the content that you create. For a connection to be made, it is important that the content is relevant and well written. This is why we, at Video Broadcast Services, take care to ensure that every word written by us conveys exactly what you want to say in the most precise way and at the right time.
Online marketing is an important channel for sales and marketing in today’s Internet-driven world. People no longer turn to the Yellow Pages or magazines and newspapers for information on the products and services that they are searching for.
At Video Broadcast Services, we not only have the best writers who write interesting and engaging content, we also have content analysts and strategists who help to ensure that the content works for you. By using the latest in content analytics, we gather information about the demographics of your target audience which helps us tailor the content to suit the specific people whom you want to market your products and services to. This kind of targeted online marketing using fresh, interesting, relevant, and engaging content is what we, at Video Broadcast Services have become renowned for. Contact us today at 888-996-9697.
Listen is as Andy and Maria Awes discuss the importance of production value in creating top-tier content marketing events.
Learn more about ion Leap's video content marketing approach here - http://www.ionleap.com/agency-services/content-marketing-videos/
I first met Andy and Maria on a production for the History Channel's H2 called Holy Grial in North America. I was blown away by how many takes they shot of each scene, plus how much B-roll footage they created. When the episode aired, I understood their approach. It was mesmerizing - an editor's dream project.
We will discuss how to manage a large-scale project from conception to editing. And not just to manage it, but to make sure that every step of the way is produced perfectly and leads to your company getting return on investement for your content marketing investment.
You may have heard the phrase “Content is King”. Content can bring traffic and establish your expertise… but without a plan, content may not do much for your bottom line. You’ve got to have a plan and specific goals you want to achieve with your content. In this episode you'll discover why content is so powerful and how to find out what your tribe wants in the way of content. You'll also learn how to come up with an endless supply of ideas and ways to deliver your content. You don't have to always create your own content. You'll hear some of the different ways you can come up with content for your business.
Video Blog Marketing – On the Cheap!
And don;t miss our free training series on video
“Video blog marketing” is a catch phrase that describes the use of an authoritative blogging platform that’s enhanced by the personalized power of video presentation. And “on the cheap” is a term that describes the way a lot of us like to do effective things! Put them together and what do you have? An effective video- personalized blog that people identify with, and one that doesn’t cost you a lot!
Today we talk about getting started making affordable self promotional videos. Getting past the reluctance to be on camera, getting past the reluctance to figure out how to accomplish the technical details, and just plain getting past reluctance!
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