SORT BY Relevancy
I've got known for saying "content marketing is a commitment, not a campaign" and it's something that crops up on my Twitter feed quite often.
In this week's episode of the show, I talk through what this means to me and what we at Moondog do when approaching a "commitment".
Content Marketing is never an easy fix; it takes time to think, analyse, plan and be strategic as well as be creative. It's worth it, but as the title of the show suggests, to make content marketing work for your business, you really need to be in it for the long haul.
For feedback, please contact me on Twitter or directly through the Moondog website
Show notes available here.
Okay, you’re blogging, you finally decided that it had to happen, or maybe you started doing it last year and you’re getting some steam going. I bet you’re doing more content than you were back then, and if you just started, I am sure that it looks like a big challenge to keep it going (as much as you think you should).
To stand out from the crowd, we need to be more interesting, interactive and data-driven with our content. We need to give users a unique experience. One solution that is becoming more prevalent is interactive content marketing. Know what that is? No? Well, we’re going to tell you today!
Plus, do you know what the most expensive keywords are on Google in PPC? We have the list – ALL THIS TODAY ON THE EDGE!
Brian Solis recently wrote about the 10 Commandments of Content Marketing and it was so compelling that we decided to discuss it on today's show. Marketers often confuse content marketing with engagement. Just because you get someone’s attention doesn’t mean your audience actually cares.
You spend all of this time following the work of others, listening to experts who preach soundbites and executing against programmatic calendar only to miss the very thing that connects with people…relevance.
Marketing relevant content is what matters – and we have the 10 Commandments of Content Marketing – you must give it a listen.
Isn't Everybody Growing Business by Content Marketing?
Aplologiesw to anyone who tuned in yesterday. We had some technical difficulties, and then were interrupted by an event at the office, so we cancelled for the day. But we're back!
Why Isn’t Everyone Growing Business by Content Marketing?
I have to admit that when I first decided to get into this business, I thought I was going to find that virtually everybody had already adopted the methodology of growing businessby content marketing. But I was wrong.
There are just an amazing number of people with narrow target audiences who are doing the wrong things. Some get well ranked purely by accident and without any deliberate control. They could do so much better with such a small amount of directed effort!
Tune in and discver how to deliberately target an audience on the internet. Wouldnlt you like have gueranteed customers calling on you, instead of you cold calling on customers who might have no interest in you whatsoever? I know that I hate cold call selling. Do you?
An as entrepreneur, particularly in your business start-up phase, you need to pool together the most useful content marketing tools and resources in order to fortify your online marketing strategy. Content marketing is about authoring and curating content to be distributed before the eyes and ears of your distinct target audience in an effort to help them achieve a goal, solve a problem, or satisfy a need. When curating content, you need to call upon select tools to assist you in maximizing your all-important content marketing strategy. So then, what are some of these essential content marketing tools? That is our focus on this edition of, “The Strategist Radio LIVE."
What is the secret to social media content success? Learn more on today's episode!
Are you engaged with your targets on social media? Your competitors are. But, are they doing it well? Piecing together a social media strategy of tips from websites and peers are not going to cut it. Those that jump into it without a plan…are planning to fail.
This is where The Social Marketing Academy comes in.
The Social Marketing Academy, presented by The Go! Agency, is your ongoing classroom for all of the social media topics that you want to learn more about. Claim your social media real estate the right way, and you’ll see increased traffic to your site, access to more qualified leads, and an enhanced reputation.
Join our community on Meetup.com here!
Listen to the show on iTunes here!
Join our FREE Email Newsletter here!
Is your content not getting the results that you want?
Listen in today as Christopher Tompkins shares some of his insider content tips to help your content generate interest, engagement and, most of all, CLICKS!
The Social Marketing Academy, presented by The Go! Agency, is your ongoing classroom for all of the social media topics that you want to learn more about. Host Christopher Tompkins, CEO of The Go! Agency, will be covering a wide array of topics from how to get your business step up using social media to more advanced tactics and techniques. Tune in live or on-demand to take full advantage of all of the social media marketing information provided in each show. Visit The Go! Agency online for more details: http://www.thegoagencyusa.com
Content marketing is about promotion and advertising that involves the creation and sharing of media and publishing content in order to acquire and retain customers, and certainly to generate profit. This content can be presented in a various formats, including news, video, white papers, e-books, infographics, case studies, how-to guides, question and answer articles, photos, and so on. As you develop, manage, and measure your content marketing strategy, what six (6) essential ingredients must you add and stir into your content marketing mix in order to profitably support your overall unique entreprenuerial business strategy? That is our focus on this edition of, “The Strategist Radio LIVE."
Marketing strategy is all about building a consumer or business following. Both video and textual content are two powerful marketing mediums. They say video killed the radio star. The question is: Did it also kill the print star? And what does the answer to that question mean for your online content marketing strategy - video and/or print (textual) marketing content? But, which of the two carries more weight and why must you know and understand the clear-cut facts about these two highly significant marketing channels? That is our focus on this edition of, “The Strategist Radio LIVE."
What is "content marketing?" Why is "content marketing" imperative relative to generating brand awareness? As an business entrepreneur, there exists a myriad of methodologies to lure consumers toward the direction of your unique brand. The lure you use will be the difference between attract schools of prospects into our net or sadly watching them flock to your competition. Understanding how and why "content marketing" is a most powerful, yet non-invasive way to increase market share and expanding your profit is paramount. So then, how can you make the most of your "content marketing" strategy starting today? That is our focus on this edition of, “The Strategist Radio LIVE."
Relative to business marketing, particularly marketing online, key content creation and distribution is paramount for generating market awareness, brand development, and brand trust, respect, and credibility. Are killer content creators born or are they made? What does rock-star content creating look like? What are the primary attributes and skill-set of today's most influential content writers? That is our focus on this edition of, “The Strategist Radio LIVE."
Every Company is a Publishing Company
No matter what product or service your company produces, you undoubtedly also produce a lot of written materials.
The quality of your sales “slicks,” user guides, brochures, instructions, warrantees, and training materials may very well be the factor that differentiates your product from others on the market.
People buy solutions, not products.
The old saying is that you buy a drill because you need the holes, not because you care about the specific features of the drill. All you care about is “will it serve my purpose?”
You also need to create new material on a continuous basis.
You need reasons to call customers to ask for their continued business.
You need reasons to contact new customers who may not know about you (by positioning your product to a slightly different market with an article or tutorial.)
You need reasons for the search engines to continue to index your site.
You need reasons to build relationships with more than one person at your client’s company – people move around, and if your “advocate” isn’t there when it comes time to make another purchase, they may not remember why they bought from you rather than your competitors.
You need reasons to keep the attention of your old customers so that they buy from you over and over again.
People want to buy from experts. And educated customers make better buying decisions.
So, we create articles, press releases, tutorials, videos, Facebook posts, LinkedIn updates, Twitter tweets, and so on.