Content Marketing 360: Developing Content Pillars

Creating compelling content really means sharing a story with your audience that allows them to connect with you.  Robert Rose, Founder and Chief Troublemaker  at Big Blue Moose, helps marketers become storytellers.  Robert joins host Pamela Muldoon on this episode of Content Marketing 360 Radio Show to share how you can develop your pillars of content and tell a compelling story with your brand.  Robert is author of the book Managing Content Marketing: The Real World Guide for Creating Passionate Subscribers to Your Brand, and a recognized expert in content marketing strategy, digital media and the social web.  He innovates creative and technical strategies for a wide variety of clientele and has helped large companies such as AT&T, PTC, and Nissan tell their story more effectively through the Web. He’s worked to strategize digital marketing efforts for entertainment and media brands such as Dwight Yoakam, Nickelodeon and NBC. And, he’s helped marketers at smaller organizations such as East Harlem Tutorial Program, Coburn Ventures, Hippo and Magus to amplify their story through Content Marketing and Social Web Strategies. If you need to better understand how to share your company story, then be sure to tune in!  Content Marketing 360 Radio Show is only on Next Stage Online Radio, part of Next Stage Media Group.