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Join us as Helen Whelan, Editor-in-Chief at Apigee discusses how Apigee used a thought leadership content approach to help propel the company’s explosive growth to an eventual IPO this year. Helen will share what her role does and how having an Editor-in-Chief role has helped Apigee create competitive advantage.
Is your content not getting the results that you want?
Listen in today as Christopher Tompkins shares some of his insider content tips to help your content generate interest, engagement and, most of all, CLICKS!
The Social Marketing Academy, presented by The Go! Agency, is your ongoing classroom for all of the social media topics that you want to learn more about. Host Christopher Tompkins, CEO of The Go! Agency, will be covering a wide array of topics from how to get your business step up using social media to more advanced tactics and techniques. Tune in live or on-demand to take full advantage of all of the social media marketing information provided in each show. Visit The Go! Agency online for more details: http://www.thegoagencyusa.com
Okay, you’re blogging, you finally decided that it had to happen, or maybe you started doing it last year and you’re getting some steam going. I bet you’re doing more content than you were back then, and if you just started, I am sure that it looks like a big challenge to keep it going (as much as you think you should).
To stand out from the crowd, we need to be more interesting, interactive and data-driven with our content. We need to give users a unique experience. One solution that is becoming more prevalent is interactive content marketing. Know what that is? No? Well, we’re going to tell you today!
Plus, do you know what the most expensive keywords are on Google in PPC? We have the list – ALL THIS TODAY ON THE EDGE!
Brian Solis recently wrote about the 10 Commandments of Content Marketing and it was so compelling that we decided to discuss it on today's show. Marketers often confuse content marketing with engagement. Just because you get someone’s attention doesn’t mean your audience actually cares.
You spend all of this time following the work of others, listening to experts who preach soundbites and executing against programmatic calendar only to miss the very thing that connects with people…relevance.
Marketing relevant content is what matters – and we have the 10 Commandments of Content Marketing – you must give it a listen.
What is the secret to social media content success? Learn more on today's episode!
Are you engaged with your targets on social media? Your competitors are. But, are they doing it well? Piecing together a social media strategy of tips from websites and peers are not going to cut it. Those that jump into it without a plan…are planning to fail.
This is where The Social Marketing Academy comes in.
The Social Marketing Academy, presented by The Go! Agency, is your ongoing classroom for all of the social media topics that you want to learn more about. Claim your social media real estate the right way, and you’ll see increased traffic to your site, access to more qualified leads, and an enhanced reputation.
Join our community on Meetup.com here!
Listen to the show on iTunes here!
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15 Hz Interviews Chaucer Barnes, ED of Content Strategy at Translation LLC. Chaucer Barnes is a communications planner and creative who specializes in setting the proper conditions for mass adoption. He leads the Context Strategy group at Translations which enhances creative impact through the oft-overlooked vectors of brand behavior: sequencing, targeting, posture, and payloads.
Take Action Get Profits Radio Hosted by Michele Scism with her guest Matthew Pollard & Nina Tomaro:
Matthew Pollard is the Rapid Growth Guy! As a serialentrepreneur, published author, international speaker,coach and consultant, Matthew Pollard is revolutionizing the world ofbusiness. Matthew hasbeen characterized as a true differentiation, niche marketing, and salessystemization powerhouse. He now offers online sales, niche marketing and business seminars through MatthewPollard.guru and real world business coach training through his top ranked podcast, Better Business Coach
Nina Tomaro, a Communication & Content Strategist, Guru of Creating Share-Worthy Content, A Professional Listener, Contributor for the Huffington Post, and Engaging Speaker. Content / communication strategist. Content is in what we say, and how we say it. Great content has the power to teach, inspire, and benefit this beautiful planet in so many ways. I do what I do, because I believe that creating and sharing great content will lead to better companies, smarter and happier people, and more inspiring leaders that will have a ripple effect on the planet. Some of my favorite examples of incredible world changing content include:
-Martin Luther King Jr’s “I have a dream” speech
-Google and it’s seemingly infinite knowledge at our fingertips
-TED Talks: Go here and choose what you want to be inspired about: www.ted.com/talks
-Any piece of art. Art is content that manifests feelings and thoughts into other forms.
Join us as Nat Cramer, Senior Manager of Demand Generation Marketing at Advent Software shares his approach to creating optimal and profitable customer experiences though the integration of Content Marketing and Demand Generation. Nat will provide insights into the role of data and content performance measurement, the value of cross-functional collaboration and education, and the ultimate win in terms of customer acquisition, retention and market share when all the pieces come together.
Being and Doing.... It is talked about often but lets be honest. How do we just be and how do we know how to distinguish being and doing. Beth is going to take us through being in value and doing with strategy.
“The Strategy of Success” radio program discusses many topics and give the listener a great deal of information on current issues, a plan of action and other activities that will focus on the most excellent and proven methods for the African American, in particular, to achieve success; However, the solutions offered will be appropriate for all ages, genders, political affiliations or religious beliefs.
In these two power-packed hours, in addition to sure-fired solutions, there will be invited guest authors, speakers, entrepreneurs, and other professional who will assist the listeners on path to success. They will have the opportunity to ask questions and receive answers from these professionals who will be ready to explain “how" the audience of eager listeners can achieve their goals and material objects.
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