The Branding Buzz: Better Brand, Better Business!

Join us today for Women Lead Radio, as Deanna Potter, your host of Sassy Sales & Biz Development, interviews Susan Bateman, Founder and Owner of BrandAwaken.

With nearly 20 years of industry experience, she brings the creative process together with structure and purpose to help clients breathe fresh life into tired brands, using a unique BrandAwaken™ process.  Susan will share with us her experience, techniques, and philosophy on the critical difference between branding vs. marketing and how to maximize business based strategies that will give new life to your business!

What does a logo say about a business?  Do the colors really matter that much when promoting a product or service?  What comes first branding or marketing? And aren’t they really the same thing? No! No! No! They are not the same and every one of these questions, and the answers to them, can critically impact the success or failure of a business.  Too often businesses don’t understand the power of their brand and all that it entails.  And if you don’t get it right, you can confuse your customers and find yourself facing expensive re-designs or complete financial failure! Don’t let this happen to you.

Deanna Potter is your host of Sassy Sales and Business Development, a show focused on down and dirty conversations from real women on real challenges in how to sell. As a woman business owner for the last 15 years, Deanna has delivered stellar sales results over the course of three downward markets.