Navigating & Strategizing the Social Media Landscape

Listen as we learn how to best use social media to engage and communicate with business allies, customers and other target audiences. Discussion focuses on best practices, strategies and tactics when utilizing the powerful tools of social media.

•          Which social media platform is best to convey your message?
•          What type of content best engages followers?
•          Does your organization have a social media marketing plan?
•          Are you aware of the pitfalls and the benefits, and what to do when things don’t go as planned?

Following the presentation and discussion, attendees will have the opportunity to brainstorm and begin building a comprehensive social media plan for their business. Presentation will focus primarily on Facebook and Twitter with short discussion related to some of today’s other popular platforms.

Meghan Snyder, Meghan Snyder Communications, LLC., is a PR practitioner specializing in food, wine and lifestyle. She helps clients develop effective communications strategy in order to promote a consistent brand message, gain recognition, foster professional relationships, and most importantly, build the bottom line. While Snyder works in all areas of PR, a priority of many clients today is developing and maximizing their social media engagement for business. To do this, Snyder guides clients toward identifying and understanding core messaging, target audiences, communications technique and strategy. She also manages and maintains the social media presence of some of her clients.