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Jim Signorelli, CAEO of ESW Patrners/StoryLab, our guest on St Patricks day, is a 30 + year advertising agency veteran who loves a good story. He is also the author of "Story Branding: Creatng Standout Brands Through the Power of Story", a book that shows that we can learn a great deal abut successful brand marketing by studying the power of stories. The target for this book consists of entrepreneurs, students and marketing/advertising professinals interested in better ways to sell brands. Jim is our guest Saturday, March 17, 2012 at 10:30 AM EASTERN Daylight Savings. Join us for another inerestng broadcasting with cnyurbanguy and his co-host
