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cliqology

cliqology

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cliqology is a source of information and commentary specifically dedicated to how professionals across the entire marketing spectrum can take full advantage of the Social Revolution that is happening on the web today.

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Will curation of online content be the key to the future? - special guest Greg Galant, CEO Sawhorse Media There is a trend evolving at media companies both big and small that promises to have a remarkably positive impact on what you read, watch, and share on the web: Curation. Separating the wheat from the chaff, assigning editorial weight, and -- most importantly - giving folks who don't want to spend their lives looking for an editorial needle in a haystack a high-quality collection of content that is contextual and coherent. It's what we always expected from our media, and now they've got the tools to do it better.
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Nowadays, if you’re not tweeting, Facebooking, or blogging, what are you doing? Everyone has a Twitter account, a Facebook page, or a blog—even celebrities! With the popularity of social networking comes the need to learn about social... more
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Why are brand marketers uncomfortable with Social Media? Ad Agency IMC2 has made an investment in social media to generate results that would help a brand marketer say, “I can see the possibilities of this” versus “Well, I’m not Coke.”... more
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A wise old owl sat on an oak; The more he saw the less he spoke; The less he spoke the more he heard; Why aren't we like that wise old bird? By definition, Social Media encompasses the behavior of people talking with one another. And... more
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More and more brands are using branded-virtual gifts to extend their reach and bring the brand experience into social networks in a way that consumers find fun and engaging. Virtual goods are non-physical objects that are purchased for... more
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Content aggregations platform that finds, filters and publishes the best news, blogs, photos, videos and social media about any topic. We use a combination of technology and human experts to find the hottest, freshest, most relevant... more
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Who should own Social Media, the PR team or the Ad Team? - Special guest Colin Crook, Voce Communications How can we corporate marketers distinguish between PR and Advertising, since Social Media has created such a mash-up of... more
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Starting a online business that solves your own problem - special guests Black Tonic. Sometimes the biggest experts in the field are you. When you see a challenge that is in front of your business, you may have a unique approach to... more
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Can you use social media to spread ideas and thought leadership? - special guest David Gillespie, Author of “Digital Strangelove” & Account Director at Maclaren McCann Many people equate Social Media with the sharing of funny video with... more
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The Real Time Web: A view from the trenches - special guest Tony Haile, bit.ly, chartbeat, and twitterfeed. Betaworks' own Tony Haile joins us on the podcast. Tony is currently working on cutting edge real-time projects like Chartbeat,... more
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