Social Media for Ad Agencies

Why are brand marketers uncomfortable with Social Media? Ad Agency IMC2 has made an investment in social media to generate results that would help a brand marketer say, “I can see the possibilities of this” versus “Well, I’m not Coke.” The path towards effective social media practices and plans will go against the immediate, campaign-centric business model of agencies and brands. How will all this play out and what will be the effect on Campaigns, Clients, Agencies and the work that they do? Join us as we speak with Chris Mycek, SVP Marketing & Development for IMC2