Who, What, Where, When and How it all happened in 2012 Callywood Style.
Approximately 30% of Hot Topic's revenue comes from sales of licensed band t-shirts. Hot Topic often negotiates exclusive licensing arrangements with musical artists, movie studios, and graphic artists. Fashion apparel for men and women is featured prominently in stores, with products from Lip Service, Morbid Threads, Star Wars, Disney, Sanrio, Social Collision, Heartcore Clothing, Iron Fist, Nintendo, and Hip-Hop.
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