Friends It’s almost like the definition of insanity. Business people everywhere are taught that we need an “elevator speech” just as much as we need a business card, a website, and air to breathe in order to be successful. But the crazy part is NO ONE likes to give those canned elevator speeches and NO ONE likes to hear them because they’re usually full of blah, blah, blah meaningless marketing drivel and feel so contrived and just yucky. I need a shower just thinking about it! More importantly, evidence proves even the most well-crafted and best-delivered elevator speeches don’t work to bring in new business. So if no one likes them and they don’t work, let’s stop doing the same thing over and over again expecting different results!
Now I know, if you’ve been forced to drink the “elevator speech” punch or have even given it to others thinking you were helping them, you might be in full disagreement with me. But after youl hear from Felicia on how to Kill the Elevator Speech: Stop Selling, Start Connecting, I think you’ll agree that in today’s business climate, there IS a better way.
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