One Nation under God

The New Deal had passed a large number of measures that were regulating business in some ways for the first time, and it [had] empowered labor unions and given them a voice in the affairs of business. Corporate leaders resented both of these moves and so they launched a massive campaign of public relations designed to sell the values of free enterprise. The problem was that their naked appeals to the merits of capitalism were largely dismissed by the public.

The words "under God" in the Pledge of Allegiance and the phrase "In God we trust" on the back of a dollar bill haven't been there as long as most Americans might think. Those references were inserted in the 1950s during the Eisenhower administration, the same decade that the National Prayer Breakfast was launched, according to writer Kevin Kruse. His new book is One Nation Under God. NPR