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Jody Devere - Ask Patty, Automotive Advice for Women

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Boomer and The Babe Network

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Today's guest is Paula Lombard - President - AutoTex PINK

As the owner of her own company, Lombard quickly found out that she could create her own opportunities that, in turn, would create more business. And that’s how Lombard’s latest venture AutoTex PINK, came to be.

In addition to creating their own identity in the market as a women-owned company, Lombard wanted to focus on what would attract a woman buyer. But while she researched stats about women buyers, like the fact that about 60% of customers at quick oil change locations are women, Lombard ended up forming her marketing plan in a much more personal way.

“I was touched by cancer,” she said. When her goddaughter was diagnosed with cancer of the cheek, Lombard knew the cause she had to become involved with. As AutoTex PINK is a women- owned company, she felt the need to donate to a charity that would help the largest amount of women nationwide.

“We found that breast cancer would be a good charity to donate to,” she said. “Women are really affected by breast cancer and we wanted to give back.”

Now partnered with the National Breast Cancer Foundation, 85 percent of AutoTex PINK’s proceeds go to benefitting women by providing educational information, free mamographies to those who can’t afford them, and breast cancer research.

And the rewards for getting involved with such a noble cause? “I love my job. I love everything about it,” she said. “For one, there’s always something new and exciting. But also, creating AutoTex PINK has been the most rewarding thing I’ve done. I see women who want this product, plus giving back is a very good feeling. It’s more rewarding than I ever imagined.”


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