Content Marketing for Small Businesses

Join Heather Steele with guest host, Tess Wittler to talk about content marketing: what is it and how can small businesses manage a successful content marketing plan.

Topics included in this chat:

• What a content marketing professional does and the tools they use in marketing;
• How telling a clients’ story and illustrating what differentiates people from their competition;
• Why content marketing is so important to your marketing plan and activities;
• How as consumers of goods and services we get our information now and in the past;
• Examples of content marketing strategies and case studies of the process and results;
• Email marketing newsletter campaigns and tips on managing them.

About your host, Ms. Heather Steele: 

Heather is the Chief Marketing Officer for Blue Steele Solutions, in Denton, Texas. She is a marketing professional specializing in interactive/Web marketing. She practices innovative operations and process development with a knack for making the most out of small marketing/sales budgets and personnel.