Think Like A Customer, 80/20

The 80/20 prinicple has been around for decades, yet many small businesses don't use it to their benefit.  Understanding the importance of the priniciple and using that in you business can be extreemly valuable.

It's extremely valuable to identify your best Customers and in a small business it can make the difference between success and failure.  Return on investment is the name of the game in any business and reaching out to your best Customers and marketing to potential Customers who share the same values as your 20% guarantees an excellent return on your investment.