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Generating Revenue - Core to your Business Health

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This is the third in a series of ten episodes about building better business Abs and strengthening your business core.In this episode we discuss the importance of generating revenue. This is the fuel that keeps your business engine running.

It goes without saying that the success of any business is closely tied to its ability to generate new and repeat revenue streams. Increasing or even maintaining these revenue streams rarely happens by itself. Put the odds in your favor by having an actionable sales roadmap with specific objectives and milestones. 

It's easier to follow a road that is paved than one that if full of potholes!

Does your revenue plan reinforce your core brand and core message? Your business "Why's"? 

A robust revenue roadmap contains directions for continually reinforcing the company's brand, its core values and core competencies. The roadmap should address the dynamics of the marketplace and the competitive position your company's products and services occupy.

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