A business is like a body. It has a skeleton (the framework on which it is built), muscle (the essential added value product or service of the business) and skin (the marketing and external face of the company).
And like any trainer will tell you, it's critical that your core is strong.
So too in business. How strong is your business core? Are all the key components of your business functioning at peak performance? Are they working in unison to create efficiencies and maximum profits?
This issue of The Big Picture on Small Business will examine the crucial importance of continually building a strong business core.
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