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B2B Case Studies

B2B Case Studies Presented by BDI


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B2B communicators and marketers are increasingly embracing social media to achieve business objectives. B2B companies are using their organization’s knowledge and experience within the social web to attract and connect with prospects, customers, employees and media. This half-day conference will demonstrate the best B2B case studies from leading organizations. We will then conduct interactive roundtable discussion groups on specific topics related to B2B social communications.

On-Demand Episodes

10:30 AM - 10:50 AM Case Study: HubSpot Customer Generates More Leads and Customers Using Inbound Marketing Presented by: Rick Burns, Inbound Marketing Manager, HubSpot. 10:50 AM - 11:10 AM Case Study: Deloitte... more

8:30 AM - 8:50 AM Keynote Case Study: American Express’ OPEN Connects With Small Business Owners Presented by: Marcella Shinder, VP Brand Marketing & Strategy, American Express OPEN. 8:50 AM - 9:10 AM Case... more