B2B Social Communications Live from New York

8:30 AM - 8:50 AM Keynote Case Study: American Express’ OPEN Connects With Small Business Owners Presented by: Marcella Shinder, VP Brand Marketing & Strategy, American Express OPEN. 8:50 AM - 9:10 AM Case Study: Research Findings: Social Media Use Soars Among B-To-B Marketers Presented by: Robert Felsenthal, Vice President and Publisher, BtoB Magazine, Btobonline.com, Media Business Magazine. 9:10 AM - 9:30 AM Case Study: SAP's Use of Social Media in External Communications Presented by: Saswato Das, Global Media Relations, Global Communications, SAP AG. 9:30 AM - 9:50 AM Case Study: Microsoft Ignites & Manages Social Buzz at MIX09 Presented by: Nathan Misner, Vice President Digital Consulting, Waggener Edstrom Worldwide. 9:50 AM - 10:10 AM Case Study: IBM Embraces Social Media to Connect With Businesses Presented by: Tim Washer, Social Media Productions, IBM Communications. 10:10 AM - 10:30 AM Case Study: DuPont Goes Social with Viral Webvideo Presented by: Gary Spangler, E-Marketing Leader, DuPont Electronic & Communication Technologies