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Caterpillar's 4 Pillars of Social Media Success

  • Broadcast in Marketing
B2B Marketing Insiders Radio Show

B2B Marketing Insiders Radio Show


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In this episode of B2B Marketing Insider's Radio Show LinkedIn marketing expert Kristina Jaramillo  interviews the social media manager at Caterpillar Inc - a global leader in size, scope, reach and character. Caterpillar Inc. is a genuine enabler of sustainable world progress and opportunity, defined by the brand attributes of global leadership, innovation, and sustainability

For more than 85 years, Caterpillar Inc. has been making sustainable progress possible and driving positive change on every continent. With sales and revenues of more than $60 billion, Caterpillar is the world's leading manufacturer of construction and mining equipment, diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. The company also is a leading services provider.

The explosive growth that Caterpillar has seen during the last couple of years is because of their social media foundation that has enabled them to increase their social media relationships by 300%.

Kevin Espinosa (Caterpillar's social media manager) will explain in detail their 4 pillars of social media success!