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William E. “Bill” Lilliquist, the President of Welcome Sales Services, Inc. Bill Lilliquist is a 45-year veteran in the Employee Benefits arena, and a retired Vice President for Sales & Marketing at DATAIR Employee Benefit Systems, Inc. His success in assisting clients in cost-effective operations, as well as requests from former colleagues for assistance, is what led Bill and a partner, Gary Tagtmeier, CPA, to establish Welcome Sales Services, Inc.