World-renowned Athlete, Rich Roll on "Finding Ultra"

Rich Roll is a world-renowned vegan ultra-endurance athlete, wellness advocate and inspiration to people worldwide as a transformative example of courageous and healthy living.  He was awarded the title of one of 2009’s “25 Fittest Guys in the World” by Men’s Fitness Magazine. Rich is also an entertainment attorney, writer, filmmaker and co-owner of Jai Lifestyle - a  multi-faceted company offering products and services dedicated to promoting optimal wellness and fitness.

His inspirational memoir "Finding Ultra: Rejecting Middle Age, Becoming One of the World's Fittest Men and Discovering Myself," became a bestseller upon its release in 2012. Rich's plant-fueled feats of boundary-pushing athleticism have been featured on CNN and in the Los Angeles Times Stanford Magazine, Men's Health Living and other publications.  Visit Rich's websites athttp://www.findingultra.com and www.richroll.com

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