"Reality Check" Biznik Live interviews Guy Kawasaki

Hello and thanks for checking out Biznik Live! We've got an exciting lineup of guests to start off 2009. First off the bat is social media superstar Guy Kawasaki and we'll be talking with him about his new book "Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition". Come back each wednesday this month to hear more from Daniel Pink (Jan 28th) and Barry Libert (Jan 21th).

About Guy Kawasaki Guy Kawasaki is a managing director of Garage Technology Ventures, an early-stage venture capital firm and a columnist for Entrepreneur Magazine.Previously, he was an Apple Fellow at Apple Computer, Inc. Guy is the author of nine books including Reality Check, The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, andThe Macintosh Way. He has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.

About 'Reality Check'
If the two most popular words in your company are “partner” and “strategic,” and “partner” has become a verb, and “strategic” is used to describe decisions and activities that don’t make sense, it’s time for a reality check.Reality Check is a compilation of Guy’s best wit, wisdom, and contrarian opinions in handy book form. From competition to customer service, innovation to marketing, he shows readers how to ignore fads and foolishness while sticking to commonsense practices. This is a mere sampling of the book’s topics:

• How to get a standing ovation
• The art of schmoozing
• How to create a community
• The top ten lies of entrepreneurs
• Everything you wanted to know about getting a job in Silicon Valley but didn’t know who to ask

“Buy two copies of this book. One to rip pages out of, mark up, copy, and tack on the w