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Hello and thanks for checking out Biznik Live! We've got an exciting lineup of guests to start off 2009. First off the bat is social media superstar Guy Kawasaki and we'll be talking with him about his new book "Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition". Come back each wednesday this month to hear more from Daniel Pink (Jan 28th) and Barry Libert (Jan 21th).
About Guy Kawasaki
Guy Kawasaki is a managing director of Garage Technology Ventures, an early-stage venture capital firm and a columnist for Entrepreneur Magazine.Previously, he was an Apple Fellow at Apple Computer, Inc. Guy is the author of nine books including Reality Check, The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, andThe Macintosh Way. He has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.
About 'Reality Check'
If the two most popular words in your company are “partner” and “strategic,” and “partner” has become a verb, and “strategic” is used to describe decisions and activities that don’t make sense, it’s time for a reality check.Reality Check is a compilation of Guy’s best wit, wisdom, and contrarian opinions in handy book form. From competition to customer service, innovation to marketing, he shows readers how to ignore fads and foolishness while sticking to commonsense practices.
This is a mere sampling of the book’s topics:
How to get a standing ovation
The art of schmoozing
How to create a community
The top ten lies of entrepreneurs
Everything you wanted to know about getting a job in Silicon Valley but didn’t know who to ask
“Buy two copies of this book. One to rip pages out of, mark up, copy, and tack on the w
Liz Lynch's Biznik Profile
Liz Lynch is author of Smart Networking: Attract a Following In Person and Online (McGraw-Hill, 2009) and a sought-after speaker who brings a practical and insightful perspective to networking that has connected with a global audience. Her printed and audio products have sold on six continents, she’s been invited to speak at conferences and organizations around the world, and her writings have been translated into multiple languages.
Liz is also founder of the Center for Networking Excellence, a company that develops products, programs and seminars to help entrepreneurs and professionals get clients, build their businesses, and accelerate their careers through networking. Her bottom-line approach grew from her experience in corporate America working at some of the top firms in their industries—Goldman Sachs, Disney, Booz Allen & Hamilton, and Time Warner—to hone her strategic, analytical and financial expertise. Liz holds an engineering degree from the University of California, Berkeley and an MBA from Stanford University.
About SMART NETWORKING
Smart Networking is a fresh spin on building relationships from a top networking strategist. The book is a must-have for anyone who networks -- consultants, salespeople, and entrepreneurs. This ready-to-use guide from networking expert Liz Lynch is packed with need-to-know tricks of the trade to get results 24/7. Step by step, she shows how to integrate face-to-face techniques with a strong online presence and low cost marketing tools such as blogs, ezines, and social media to make networking easier, automatic, and global.
Liz Lynch is author of 102 Secrets to Smarter Networking and founder of the Center for Networking Excellence. This association develops products, programs, and seminars that help entrepreneurs and professionals
About "The Knack: How Street-Smart Entrepeneurs Learn to Handle Whatever Comes Up"
People starting out in business tend to seek step-by-step formulas or specific rules for success, but in reality there are no magic bullets. Rather, says veteran company-builder Norm Brodsky, there's a mentality that helps street-smart entrepreneurs solve problems and pursue opportunities as they arise. He calls it "the knack," and it has made all the difference to the eight successful start-ups of his career.
Brodsky explores this mind-set every month in Inc. magazine, in the hugely popular column he co-writes with journalist and author Bo Burlingham (best known for his acclaimed book Small Giants). In both their column and now their book, they tell stories about real companies facing real challenges and show readers how to apply "the knack" to their own businesses.
About Norm Brodsky
NORM BRODSKY had already launched seven successful businesses—including a three-time Inc. 500 company—by the time he began writing the Street Smarts column in Inc. magazine with Bo Burlingham in 1995. The column has proved to be enormously popular with readers of the magazine and was twice a finalist for a National Magazine Award. In 2008, it received a gold Azbee award from the American Society of Business Publication Editors.
With the success of the column have come a flood of speaking invitations. Brodsky now lectures widely and has become a frequent guest on MSNBC.
A graduate of Rider College and Brooklyn Law School, Brodsky began his professional career as a lawyer, but the slow pace of the courtroom led him to search for another vocation.
In 1979, he started Perfect Courier, a messenger service based in Manhattan. Within a few years, it was a thriving enterprise with offices around t
Chris DeWolfe, CEO of Myspace said of Gerzema's book, “This book thoroughly explains how the forces of social media and consumer power are reshaping the meaning and value of brands.”
Join us for a conversation with John and find out what is happening to the future of brands...
John Gerzema is Chief Insights Officer for Young & Rubicam Group. One of the early founders of account planning in American advertising, John has guided brand strategies to global business and creative acclaim. Previously, John ran Fallon's international network and founded offices in Tokyo, Singapore, Hong Kong, and Sao Paulo. He holds a master’s degree in integrated marketing from the Medill School of Journalism at Northwestern University and a B.S. in marketing from The Ohio State University.
About Wired to Care
WHAT’S THE CRITICAL difference between Nike and every other shoe company on the planet? Why do some airline executives continue to insist that air travel is great when we all know better? What has enabled Zildjian, a family business founded outside Istanbul, to thrive for almost 400 years?
In this essential and illuminating book, top business strategist Dev Patnaik tells the story of how organizations of all kinds prosper when they tap into a power each of us already has: empathy, the ability to reach outside of ourselves and connect with other people.
About Pete Mortenson
Pete Mortensen is the communications lead for Jump Associates. Pete has a particular talent for articulating and expressing social, design and business questions in surprising forms. A journalist by training, he has written for and edited numerous monthly, weekly and daily publications, including Spin Magazine,
Dan McComb the co-founder of Biznik.com will discuss the growth that Biznik.com has gone through in the last year, and find out what being a member can do for you as a freelancer, self employed and solopreneur. Come and ask questions live on air, or join the live chat during the show. If you missed it you can always download the podcast later!
About Biznik: Biznik is based on a simple idea: connecting small businesses to each other for mutual business benefit.Biznik combines powerful social networking technology with face-to-face meetings and education, in a community that serves the unique needs of entrepreneurs and personal businesses. Biznik is a free service with opportunities for members to pay for enhanced features and more visibility. Membership
levels include Supporting, Active and Basic. Biznik offers a variety of services for each member at each membership level, with new programs and resources being added regularly. More information on Biznik may be found at www.biznik.com.
What makes people act irrationally? In a timely but thin collection of anecdotes and empirical research, the Brafman brothers—Ari (The Starfish and the Spider), a business expert, and Rom, a psychologist—look at sway, the submerged mental drives that undermine rational action, from the desire to avoid loss to a failure to consider all the evidence or to perceive a person or situation beyond the initial impression and the reluctance to alter a plan that isn't working.
Come join us for our seventh Biznik Live interview with nationally recognized authors as we help you discover how to make your business more successful.
When he is not writing, Ori lectures internationally in front of Fortune 500, government, and military audiences. He is also continuing his lifelong commitment to helping nonprofit causes by serving on the boards of A Home Within and The Plexus Institute. Ori also enjoys facilitating interpersonal dynamics groups for business leaders. He holds an MBA from Stanford Graduate School of Business.
In this first Biznik Live show, we'll be interviewing author Michelle Goodman on how 'free agents' can survive and thrive as business owners amidst economic uncertainty.
In addition to her recently released "My so-called freelance life", Michelle Goodman is author of the nationally acclaimed "The Anti 9-to-5 Guide: Practical Career Advice for Women Who Think Outside the Cube", an irreverent handbook for aspiring cubicle expats. Her articles and essays about alternative careers, human mating rituals, and cultural trends have graced media outlets such as ABCNews.com, CNN.com, Salon.com, The Seattle Times, BUST, Bitch, and The Bark, and have appeared in the anthologies Single State of the Union: Single Women Speak Out on Life, Love, and the Pursuit of Happiness and The Moment of Truth: Women’s Funniest Romantic Catastrophes. In her fifteen years as a full-time freelancer, she’s had the opportunity to wrangle text on computer games, marital aids, dog pajamas, home colonics, and just about anything else that can be sold. She lives in Seattle with her eighty-pound lapdog, Buddy. For more scoop on the so-called freelance life, visit her blog at Anti9to5Guide.com.
With the current economy as it is, the knowledge in these books is even more relevant than ever -come join the conversation with Dan and ask your own questions in the chat room (or in twitter with tag #bizniklive) during the 2nd 15 minutes of the show.
About A Whole New Mind
Lawyers. Accountants. Computer programmers. That's what our parents encouraged us to become when we grew up. But Mom and Dad were wrong. The future belongs to a very different kind of person with a very different kind of mind. The era of "left brain" dominance, and the Information Age that it engendered, are giving way to a new world in which "right brain" qualities-inventiveness, empathy, meaning-predominate. That's the argument at the center of this provocative and original book, which uses the two sides of our brains as a metaphor for understanding the contours of our times.
About Dan Pink
Daniel H. Pink is the author of a trio of provocative, best-selling books on the changing world of work.
His newest work is The Adventures of Johnny Bunko: The Last Career Guide You’ll Ever Need, the first American business book in the Japanese comic format known as manga. (In 2007, he won a Japan Society Media Fellowship that took him to Tokyo to study the manga industry.) Before that, he wrote A Whole New Mind: Why Right-Brainers Will Rul
Throwing Sheep in the Boardroom is the first comprehensive book written for a wide audience about the powerful trend that is reshaping your life: the Web 2.0 social networking revolution.
Social networking sites are a global phenomenon. Sites like MySpace and Facebook now boast hundreds of millions of members. Online social interaction has become an indispensable part of their daily lives. This book examines the powerful forces driving this social e-revolution. It also describes the equally powerful reactions to it, and makes predictions about its far-reaching consequences. As the book’s subtitle states, Throwing Sheep in the Board is about how the Web 2.0 revolution is transforming your life, your work, and your world.
About Matthew Fraser
Matthew Fraser, PhD, is a Senior Research Fellow at INSEAD and lecturer at the Institut d’Etudes Politiques de Paris. He completed gradu
Join us as Biznik host Leif Hansen asks Timothy Ferriss (author of the widely acclaimed 'The Four Hour Workweek') his thoughts on how 'free agents' (entrepreneurs, small business owners, the self-employed) can make successful decisions during these turbulent times. Ask Tim your own questions in the 2nd half of the show. This is the 2nd Biznik Live show in a four part series on 'Surviving & Thriving Amidst Economic Uncertainty"
"It's about time this book was written. It is a long-overdue manifesto for the mobile lifestyle, and Tim Ferriss is the ideal ambassador. This will be huge." -Jack Canfield
Co-creator of Chicken Soup for the Soul
"Stunning and amazing. From mini-retirements to outsourcing your life, it's all here. Whether you're a wage slave or a Fortune 500 CEO, this book will change your life!" -Phil Town, #1 New York Times Bestselling Author of Rule #1
Serial entrepreneur and ultravagabond Timothy Ferriss has been featured by dozens of media, including The New York Times, National Geographic Traveler, NBC, and MAXIM. He speaks six languages, runs a multinational firm from wireless locations worldwide, and has been a popular guest lecturer at Princeton University since 2003, where he presents entrepreneurship as a tool for ideal lifestyle design and world change.
Tim has been profiled in The Success Principles, the New York Times bestseller written by Jack Canfield, and is a main character in the upcoming feature-length documentary "As Seen on TV," produced by Emmy Award winner Dan Partland.
More on Timothy Ferriss
Biznik Live is sponsored by Biznik -'Business Networking that D
For our final Biznik Live interview in the series "Surviving & Thriving Amidst Economic Uncertainty", I'll be interviewing Van Jones, author of the hot and crucially important book 'The Green Collar Economy'. Please join us in the 2nd half of the show by calling or text-chatting in your questions.
"You couldn't create a better advocate for the green-collar movement than Van Jones."-Bryan Walsh, Time Magazine
"More than any other single figure, [Van Jones] has ushered the phrase 'green-collar jobs' into the political lexicon -- and economic reality." - Linda Baker, FastCompany.com
Van Jones is founding president of Green For All and a senior fellow with the Center for American Progress. He is also the author of The Green Collar Economy (Harper One 2008), which is e