If the news is true (hopefully, not fake news) about lead generation companies changing the way they do business, then brokers and agents need to evaluate how to retool their agent ranks and sales practices to effectively compete.
The short way to say this is:
The real estate sales force might be going to war to fight for their survival and relevance.
What if lead generation companies could replace the majority of tasks and responsibilities performed by real estate agents?
What impact could this possibility have on real estate brokerages across America and Canada?
How can brokers attract and retain agents if many are fleeing the industry to either work for lead generation companies or leave the industry entirely?
We hop you enjoyed today's show.
Rick Nappier is the CEO of 321 Set Appointments LLC (a California corporation) based in Sacramento County which provides affordable, corporate level sales and business development services to real estate brokers, attorneys, dentists, cosmetic surgeons and financial services representatives in the US and Canada.
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