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Salesperson MELTdown Components and Characteristics

  • Broadcast in Management
Rick Nappier CEO

Rick Nappier CEO


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MELT stands for Mastery, Experience, Learning and Training. It's an acronym our sales team coined almost 20 years ago to identify why salespersons were not successful. 

The proper method to sales proficiency is the opposite of MELT...which is Training, Learning, Experience and Mastery.

The MELTdown occurs when sales training is not taught, learned, experienced and mastered.

This 30-minute broadcast will explore how MELTdown happens, how the agent feels, how the organization is affected, positively and negatively, and what organizations must do to minimize the number of agents failing and ultimately quitting the industry.

This show is based on actual phone conversation feedback received from many insurance and real estate agents from across the country.

Your feedback is greatly appreciated.