Small Business and The Written Word

Did you know that words, sounds, pictures and music play a larger role in developing our client’s understanding of us than anything we get to say to them face to face or over the phone? We like to think that what we say in sales calls, phone calls and general conversation has the most impact on the way clients perceive us. For most companies the way we communicate through our written words, sounds and pictures form the greater impression of who we are.

Tonight we will discuss the wide variety of individual elements clients are exposed to long before we get to speak with them and how we can use them to cultivate a positive image.  What is your company policy toward individuals creating their own email responses to client inquiries? Who proof reads and edits the material you put online or add to marketing materials? Do you have a list of approved email responses to general client questions?

Over 90% of Fortune Level companies cite poor writing skills as being influential in their decision to pass on developing a relationship with potential vendors. The general thinking is that at some point this vendor or partner may be representing them to other companies and they don’t want their name and image associated with poor communications.  Almost 95% of prospective buyers are looking you up online as you speak or, if they are interested in what you do, immediately after they get off the phone. What they see and how you communicate your thoughts through the written word can make the difference in whether they take your second call.

Join us tonight and learn how you can prevent making the most common mistakes in everything from composing a simple email to writing copy for your Wordpress site or the next marketing piece.