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William Seidman, CEO of Cerebyte

  • Broadcast in Management
Zane Safrit

Zane Safrit


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Dr. Seidman is a recognized  expert on how to develop and sustain high performing organizations. In particular, Dr. Seidman is renowned for understanding the processes required to discover and use expert wisdom to create extraordinary organizational performance.

Dr. Seidman’s doctorate is from Stanford where he spent eight years studying management decision-making. As part of his doctoral dissertation, he developed a groundbreaking technique for analyzing management decision-making. The technique is the core of Strategy to Action methodology and has been recognized by KMWorld, The Innovation Center, IDC and others.

Dr. Seidman is CEO & co-founder of Cerebyte,  which gives organizations the ability and  the confidence to dramatically improve their performance. Their pioneering technology, based on the latest science of how we think and learn, enables them to quickly capture top performers' "secret sauce" and raise the performance of everyone else to that same high level. Their solution has been adopted by  Intel, Tektronix, 3Com, and others as their corporate standard for developing and deploying best practices.

Aligning with the latest research in positive deviance, fair process, neuroscience and mass customization, their solution makes it possible to quickly capture your top performers' expert knowledge, approach and values, and then systematically help everyone else apply them in their  work.

Dr. Seidman
reached out directly to me on Twitter which is a positive deviance from the norm of CEOs and founders who remain reluctant to embrace Twitter.  He’s open, clear, passionate and brings a scientific solution to transforming everyone into organizational stars.