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Rowdy Piper

Defining New Media Marketing

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Your daily brief for Tips, Tools, Advice, and Secrets in Marketing You and Your Business in New Media. We cover social media, emerging technologies, and future trends that keep you on the cutting edge of new media marketing.

On-Demand Episodes

Twitter, which has studiously avoided offering ad options for its popular micro-blogging site, is getting ready to roll out such a vehicle for marketers. more 140 Proof lets you see consumers through the lens of Twitter. We match ads to... more
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All about Facebook. I dive in deep and talk about some of the things you can be doing to market you or your company on Facebook. I received a couple of emails on Facebook over the last day. So I’ll ask for your forgiveness... more
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In giving seven startup developers real-time access to all tweets, Twitter is making an in-kind investment in their potential growth. Twitter on Monday gave seven real-time search and discovery companies, ranging from “funded startups... more
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The new methods marketers have to leverage data for better audience targeting and measurement represent one of the most innovative digital trends of the past 18 months. Being able to reach a targeted audience rather than investing in... more
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A useful survey from global PR firm Burson-Marsteller this week looks at the ways in which the Global Fortune 100 companies are using social media. The tools they are using and how they are developing a social media strategy. The survey... more
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Content went from being a prized asset to the cheap fuel needed to feed this “content-serving beast” (aka the internet). This beast cared not for quality — only quantity. We substituted feeding the human soul with... more
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We continue our conversation on consumer sentiment changes and lead into social networking. Social media is so much more powerful when you take it to the next level. The last few weeks we have made it a point to take the social... more
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In this episode we talk about the changing consumer mindset. I give a few examples from what I see then we dive in a little and talk about what you need to be doing and how this might effect you as a single person marketing,... more
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Creating content is critical not only today but as we move forward. It goes beyond just getting your name out there, it comes down to building an effective brand, inbound marketing strategy, and speaking directly to your target market.... more
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Tacked to the newsroom walls in AOL’s downtown Manhattan headquarters are pages and pages of Web traffic data. The numbers tell the growing number of journalists who work there how well their articles are... more
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