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Ruzuku: Leveraging 3rd Party Giveaways to Market a Product

  • Broadcast in Marketing
Tea Silvestre

Tea Silvestre

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Late in 2011, start-up Ruzuku.com leveraged the popularity of the Copyblogger's "Teaching Sells" program as a giveaway to promote their own product: a new platform designed to facilitate the delivery of online classes. 
 
Over the course of just a few weeks, Ruzuku garnered many new leads from their online efforts and created some new revenue. Was it worth it?
 
Join us for a conversation with co-founders, Abe Crystal and Rick Cecil as we take an inside look at the campaign's implementation and find out how you can learn from their challenges and successes.
 
About Ruzuku: Ruzuku makes it ridiculously easy for bloggers, authors, coaches, speakers, and other passionate experts to create engaging online courses and learning communities.

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