Brand Turnaround: An Interview with the author, Karen Post

Join us for a lively interview with Karen Post, aka the Branding Diva and author of

Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference.

This is Karen's second book. Her first was "Brain Tattoos: Creating Unique Brands that Stick in Your Customers' Minds" (2004). Karen is president of Brain Tattoo Branding, a company that provides strategic planning and creative services to build brands.