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People have always done business with people they know, like, and trust. That's the essence of "relationship marketing."
Today, the popularity of online social networking has caused a paradigm shift in relationship marketing. Mari's new book,
The New Relationship Marketing: How to Build a Large, Loyal, Profitable Network Using the Social Web
helps businesspeople and marketers master this crucial new skill set.
Join us for a conversation with social marketing expert Mari Smith as she touches on some of the highlights from her new book.
If you're a businessman or businesswoman feeling the pressure to shift your approach to using social media marketing, to better understand the new soft skills required for success on the social web, and to improve your own leadership and relationship skills through emotional and social intelligence, this book may be for you.