Building a Marketing Platform: Is it necessary

Marketing your books can be hard even for the most seasoned authors. Reaching the top and staying relevant is becoming more and more difficult for indie-authors. Follow K.C Baylor as she discusses whether or not developing a platform for your books is necessary. 

Knowing how to market your book is an up hill battle but once mastered can yield great results. In many cases having a platform doesn't increase sales. Learning how to use effective marketing strategies in a cluttered market can be golden.