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William Galaini says he writes with intention, and he means it: he writes 18+ page outlines for his books and focuses on writing the best story he can, regardless of genre. It's what makes him a passionate advocate for writers and a hell of a lot of fun to interview! Listen in to find out how all you ever needed to know about writing, you can learn from Sim City and Civilizations; why cover designers should read your book before they create your masterpiece; and why writers stink at their own PR.