Rocker Life Coach Radio show.

Tim Gillette is America’s RockStar Coach, who shows people how to live their dreams.  Working with entrepreneurs by helping them to build a life they love and achieve RockStar status in life and business, Tim’s Rocker Life Coach Radio Show introduces you to people who make dreams happen in America.  Learn from the struggles and the joys that made each of them a RockStar in their world.

Join us this week for another story of living the dream, our special guest will be:

Jonathan Peters, Ph.D. is an international professional keynote speaker, trainer, author, and copywriter. He believes that change in inevitable, adaption is vital, but success is optional. He works with those who pursue the option of success.

Communication has been core to Jonathan's pursuits, first as a writer and professor, and later as a marketer and professional speaker. His current pursuits center on how leaders, marketers, and salespeople can utilize persuasive elements and new technologies to not only inspire, but also to compel people to action.

Jonathan noticed that when people apply past techniques and models to current environments, they fail. He refers to this tendency as "Caveman Ways." He helps individuals and companies leave these old methods behind as they adapt to new approaches and mechanisms.

For instance, his book, Cavemen Can't Market, shows how some companies continue club prospects with their pitches. They fail to realize that in the current era, consumers are in charge. Consumers, sales teams, employees – anyone we're trying to reach – must now be "wooed."