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Competing in the Global Marketplace: Critical Information for International Success

  • Broadcast in Management
Lisa Pasbjerg

Lisa Pasbjerg

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Global trade is not new, and, despite what may be the common assumption, neither is globalization. Consider all of the trade which has been going on for thousands of years, first with early camel caravans making their way across the deserts in the Middle East, then, occurring in the golden ages of early Greece and Rome, followed by the colonial eras of the past, when countries such as England, Germany, France and Spain established colonies for the express purpose of trade and wealth creation. Today international trade continues, but this time in a 24/7 world marketplace, with opportunities never fathomed in previous eras. For the entrepreneur, the entire world is now within reach, encompassing both exciting new opportunities, and, significant challenges with a steep learning curve required to surmount them. Join executive coach and leadership development expert, Lisa Pasbjerg, tonight as she begins the conversation about how today's businesses can succeed in the global market place with guest Jack S. Katz, CEO of Novusglobe. LLC , an international business and market development consultancy and research company. Jack, who has been identified as one of the ten top people to know by Technology Decisions Magazine, founded the firm after three decades of successful executive management for several well-known international corporations He is also an in-demand speaker and author on the subject of mastering the global marketplace. What can you learn from him tonight?

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