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Jennifer and Luis discuss the ongoing trend of geek culture becoming chic and becoming more prevalent in popular culture. From music, to movies, to comics, and clothing, geek icons, references, and more are invading. If you know how to program, if you're a tech entrepreneur, or the founder of a start-up, these people are the new cool. There seems to be an entire shift in mindset over what used to be a blemish on your social status. Is this good or bad and how long can it last?