Turning Disruption and Change Into Opportunity and Advantage, with Daniel Burrus

Daniel Burrus, one of the world's leading futurists on global trends and innovations, joins Smart Companies Thinking Bigger host Kelly Scanlon to discuss his New York Times and Wall Street Journal best-seller "The Anticipatory Organization: Turn Disruption and Change Into Opportunity and Advantage."

Burrus discusses:

• What an "anticipatory" organization is
• The difference between hard and soft trends
• The three types of hard trends
• How to use hard trends to create positive disruption and innovation

Burrus has delivered nearly 3,000 keynote speeches around the world, and he's helped executives from companies of all sizes—from small businesses to Fortune 500—to develop paradigm-shifting strategies for capitalizing on untapped opportunities. He's started six companies, and four of them became national leaders in their first year. Five were profitable during their first year in business.

Listeners may download a free hardback copy of his book at www.theaobook.com.

You can listen to all the shows in the Smart Companies Thinking Bigger lineup in the archives.