Story and Storytelling with Tom Asacker

Tom Asacker is a contrarian through and through. In this age of rampant, over-hyped enthusiasm for "joining the conversation" and "engaging" through social media, Tom's book A Little Less Conversation cuts against the grain. It also cuts through the kudzu of confusion so you'll have a clear vision for how to position yourself to leverage emerging media.

During this episode I'll talk with Tom about story and storytelling and where he sees it fitting into a comprehensive marketing plan. We'll probably also talk about his latest book Opportunity Screams. This is indeed the age of opportunity. Tune in and be a part of the show to discover why.